DRM is Uncool

Marketeers call it “mindshare.” Google says “don’t be evil.” I call it, “being cool.”

Cool: Apple, AMD, Google, Linux
Not Cool: Intel, Microsoft, SCO

Whatever you call it, it pays the bills. Here’s a business plan for you:

  1. Be Cool
  2. Profit

This, my friends, is the numero uno reason for businesses to stay the hell away from DRM. There is nothing more uncool than DRM. DRM is like kryptonite to your profits.

There is no market demand for DRM. Your customers don’t understand it, because it does nothing for them. They will not forgive you when it gets in their way.

Screw that DRM crap and just be cool already.


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